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ClientZinc VC
Year2025
Duration3 months
RoleSolo delivery

Scaling a Career Coaching Platform from 15 to 100 Participants

Replacing manual coaching processes with 6 conversational AI agents for Zinc VC's Inflection Programme.

The Challenge

Zinc VC runs the Inflection Programme, a fellowship for experienced mid-career professionals looking to redirect their careers toward mission-driven impact. The programme had been running successfully with around 15 participants, relying on manual coaching sessions and administrative processes.

As demand grew, Zinc wanted to scale to 100 participants — but the existing manual approach simply wouldn't work at that volume. They needed to maintain the quality and personalisation of the coaching experience while dramatically reducing the per-participant cost and effort.

The Approach

Rather than building a monolithic platform, I designed a system of specialised conversational AI agents — each handling a distinct part of the coaching workflow. This agent-based architecture meant each component could be developed, tested, and refined independently.

All 6 agents were built in N8N, alongside an orchestration workflow that routed incoming messages to the right agent. N8N's visual workflow builder meant Zinc's team could understand and modify agent behaviours without needing development support.

What Was Built

6 AI agents specific to each stage of the programme

Annotation dashboard to review conversation traces and evaluate efficacy of the system

Embedded into Circle's authentication system

Conversation interface embedded within the Circle platform

Recommendation engine for suggesting relevant resources based on participant progress

Technical Architecture

  • N8N

    All 6 agents and the orchestration workflow built here. Visual debugging and easy modification by non-technical team members.

  • Airtable

    Backend data store for all agents. Already familiar to the team — no migration needed.

  • Circle API

    Agents posted on participants' behalf to Zinc's existing community platform.

  • Netlify

    Hosted the annotation dashboard — a web app for exploring conversation traces and analysing agent responses.

Results

~100
Participants
6
AI Agents
3 mo
Timeline
Solo
Delivery

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© 2026 Peter WooldridgeLondon, United Kingdom