AI Consulting

"It's just pattern matching." Your competitors don't care.

They're too busy using it to ship faster, serve more clients, and do more with less. I help companies skip the AI debate and start getting results.

Schedule a conversation →
No long-term commitmentResults in 6 weeks or less15 years across IBM, Experian & startups
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"What makes Peter unique is how he applies lean startup principles to AI. Build fast, test with users, iterate on feedback, not months of theoretical planning."
Richard Ahlfeld
CEO & Founder, Monolith
"Peter works hard to ensure he understands the context of the work. He's capable, conscientious, and collaborative, which is why we continue to work with him."
Andy Watson
Chief Product Officer, Strategic Blue
"A terrific collaborator who helped us quickly bring our genAI ideas to life. Patient, pragmatic and adaptable, he effectively communicates choices and challenges."
Matt Walton
Fractional Product Leader

Real results, not roadmaps.

I helped one client scale from 15 to 100 participants without adding headcount. Another validated a new market offering in six weeks.

The companies winning with AI aren't the ones with the biggest budgets — they're the ones willing to deploy fast and learn. That's the gap I help you close.

Two Ways to Work Together

Whether you need it built or need your team equipped to build it themselves.

Done-For-You
From £15k

Build

You describe the outcome. I own the execution: architecture, implementation, and deployment into your environment. You get a working AI product.

  • A working AI product, not a slide deck
  • Shipped into your environment, production-ready
  • Your team doesn't need to build or maintain it
  • Fixed scope, clear timeline
Best for: Companies without in-house AI capability who need a specific product shipped.
Done-With-You
From £2k/mo
Monthly retainer

Enable

Your team doesn't need to be technical to benefit from AI. They need someone showing them what's possible, keeping them on track, and making sure they're using the right tools for the job.

  • Use bleeding-edge AI tools safely and securely
  • Curated guidance based on what's working right now
  • Clear paths from experimentation to real results
  • AI costs stay lean as usage scales
  • Answers when you need them, via Slack or your preferred channel
Best for: Any team that wants to use AI effectively, whether they're technical or not.

Scaling coaching with AI agents

Zinc VCSolo Delivery2025Client Project

6 conversational AI agents replaced manual processes to scale a career coaching platform from 15 to 100 participants in 3 months.

Training app for diabetic athletes

GlucoseInsightsSolo2024Creator

Multi-platform training app for Type 1 diabetic athletes, from concept to 100+ active users. Integrates Dexcom, Strava, Apple Health, Nightscout, and Tandem.

Peter Wooldridge

Hey, I'm Peter

I've spent 15 years in tech across IBM, Elsevier, Experian, and the startup ecosystem, where I scaled teams from 3 to 20+ people across data science, ML engineering, software development, and DevOps. My job is to help you start simple, prove value quickly, and focus on what actually solves your problems.

Now
Independent AI consultant. Helping companies ship AI products fast.
2020 - 2025
Monolith AI. Head of Data Science to Director of AI. Scaled teams from 3 to 20+, through to acquisition.
2018 - 2019
Experian. ML for financial transaction categorisation at scale.
2015 - 2018
Elsevier. ML across 500+ academic journals.
2010 - 2015
IBM. Where it all started.

Recent Posts

Stop Asking AI Questions. Make It Ask You.Feb 2026My Claude Code Productivity StackJan 2026The AI Empiricist: Why Experimentation Trumps AuthorityJun 2025Stop Scaling EverythingJun 2025The AI Privacy Paralysis That's Costing SMEs EverythingMay 2025View all articles →

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© 2026 Peter WooldridgeLondon, United Kingdom