AI that delivers ROI in weeks, not months

I help companies reimagine their business with AI-native products and ship them fast. Technical depth meets product thinking.

Let's talk AI

Your Path to AI Success

Reading about AI these days, you might feel both excited and overwhelmed. Everyone's talking about 'the AI transformation', but few are showing the actual path.

The issue isn't whether AI can deliver value - it clearly can. The real issue is identifying which specific applications will drive results for your particular business. And that means cutting through the noise.

Most companies are drowning in AI information and this overwhelm often leads to analysis paralysis. What separates the leaders from the followers isn't their AI budget or technical expertise, but their approach: rapid experimentation. Instead of perfect planning, they build, measure, learn, and adapt using real feedback. This methodology recently enabled one client I worked with to scale their coaching platform beyond capacity constraints in just 6 weeks, and helped another company validate a completely new AI-driven market offering in the same timeframe.

These results aren't outliers - they're what's possible when you focus on the right AI applications for your specific challenges and take action rather than seeking more AI knowledge.

If you're navigating these challenges and want to discuss specific approaches, let's talk.

What People Say

Real results from real partnerships

"What makes Peter unique is how he applies lean startup principles to AI. Build fast, test with users, iterate on feedback - not months of theoretical planning. That methodology is what turns AI experiments into valuable products."

Richard Ahlfeld

CEO & Founder, Monolith

"Peter works hard to ensure he understands the context of the work he is doing - in our case, building a key component of a new product. He's capable, conscientious, and collaborative, which is why we continue to work with him. He's proactive and delivers great results."

Andy Watson

Chief Product Officer, Strategic Blue

"Peter is a terrific collaborator who helped us quickly bring our genAI ideas to life, meeting clear audience needs. Patient, pragmatic and adaptable, he effectively communicates choices and challenges of different approaches."

Matt Walton

Fractional Product Leader

Services

From strategy to implementation - choose your starting point. We build in phases, starting simple and scale based on results.

Discovery Workshop

Start here if you're not sure what to build or where to prioritise

Use Case Workshop

$3,000

Delivered within two weeks

Go from AI overwhelm to having a clear strategy, prioritised roadmap, and concrete next steps to begin your AI journey.

Group workshop with your team
Up to three independent interviews with team members
Consolidated findings report with prioritisation and roadmap
Technology recommendations based on team composition
OR

Already know what to build? Jump straight to the implementation paths below

Implementation Paths

We'll build one of these three types of AI solutions based on your specific needs

Conversational Agent

Chat interfaces that help users complete tasks

Examples: Customer support chatbot, internal Q&A assistant, document search
Benefits: Reduce support workload • 24/7 availability • Instant knowledge access

Research Generator

AI that creates reports, summaries, and analysis

Examples: Market research reports, financial analysis, content generation
Benefits: Consistent quality • Hours of work in minutes • Data-driven insights

Workflow Automation

Behind-the-scenes AI that handles processes

Examples: Email processing, data extraction, invoice handling
Benefits: Eliminate manual tasks • Error-free processing • Scale without hiring

About

Peter Wooldridge
Hey, I'm Peter!

I've spent 15 years in tech across IBM, Elsevier, Experian, and the startup ecosystem, where I scaled teams from 3 to 20+ people across data science, ML engineering, software development, and DevOps. My experience spans the full AI lifecycle - from research and machine learning to engineering, infrastructure, and forward-deployed customer work. This gives me a unique perspective on not just prototyping solutions but getting them to market and scaling them. After several long stints at companies, I realised I wanted to make an impact across more businesses. Going independent was the natural next step.

My job is to help you start simple, prove value quickly, and focus on what actually solves your problems.

© 2025 Peter Wooldridge